What approach should a Team Player take when representing the Planet Fitness brand?

A Team Player should embody the brand's positive values because this aligns with the core mission of Planet Fitness, which emphasizes a supportive, inclusive, and non-intimidating environment for all members. By reflecting these values, Team Players contribute to building a positive community and enhance the overall experience for both members and staff.

When individuals embody the brand's values, they help maintain a culture that encourages wellness, inclusivity, and mutual respect, which are fundamental to Planet Fitness's identity. This approach not only strengthens the brand's reputation but also fosters member loyalty, as people are drawn to environments that resonate with their own values and principles.

In contrast to this correct approach, criticizing competitors can create a negative atmosphere and detract from the positive, encouraging environment that Planet Fitness aims to provide. Focusing solely on individual performance would undermine the team-oriented culture that the company promotes, where collaboration and collective success are key. Lastly, the idea that representing the brand is not part of their role contradicts the fundamental expectations of a Team Player, who is always viewed as a brand ambassador in their interactions with members and the community.