What are the brand colors of Planet Fitness?

The brand colors of Planet Fitness are purple, white, yellow, and black. Each of these colors plays a significant role in establishing the brand's identity and visual appeal.

Purple is particularly distinctive and is often associated with creativity, individuality, and wellness, which aligns with Planet Fitness’s mission to create a non-intimidating fitness environment. The inclusion of white represents cleanliness and simplicity, reinforcing the brand's commitment to providing a welcoming space. Yellow adds a touch of energy and positivity, which encapsulates the encouraging atmosphere of the gym. Lastly, black serves to ground the other colors, giving a modern and sleek aesthetic that appeals to a wide audience.

Together, these colors reinforce Planet Fitness's branding strategy and its aim to be seen as an accessible and friendly gym option for everyone, further setting it apart in the competitive fitness landscape.