What are the core values of Planet Fitness?

The core values of Planet Fitness emphasize creating a non-intimidating atmosphere, inclusivity, and a strong commitment to service. This framework is foundational to the brand's mission of fostering a welcoming environment for all individuals, regardless of their fitness levels.

By prioritizing a non-intimidating atmosphere, Planet Fitness aims to eliminate the fear and anxiety often associated with traditional gyms, allowing members to feel comfortable and encouraged to pursue their fitness goals. Inclusivity ensures that everyone, from beginners to seasoned gym-goers, can find a place where they belong. Furthermore, the commitment to service highlights the importance of customer support and care, ensuring that members receive assistance and encouragement in their fitness journeys, reinforcing a sense of community.

This combination is central to what distinguishes Planet Fitness from other fitness brands, which often may focus more on competitive and high-intensity training environments. The other options present values or methodologies that do not align with Planet Fitness's core principles of encouragement and acceptance.