What is the primary purpose of requiring member photos?

Prepare for the Planet Fitness Team Player Certification. Study with quizzes and flashcards, each question offers hints and explanations. Get ready for success!

Requiring member photos serves the primary purpose of ensuring identification and security. This practice allows staff to verify members' identities, which is crucial for maintaining a safe environment within the gym. By matching photos to membership accounts, the facility can prevent unauthorized access and ensure that only paying members utilize the services and equipment. This security measure helps protect the gym's assets and maintains a sense of safety for all members.

While marketing efforts and attendance tracking might utilize member photos for secondary purposes, the fundamental reason behind the requirement is to safeguard both the facility and its members through proper identification.

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