Which of the following are considered business drivers for Planet Fitness?

The consideration of customer service, cleanliness, and atmosphere as business drivers for Planet Fitness highlights the importance of creating a welcoming and supportive environment for gym members. Planet Fitness positions itself as a gym that caters to a diverse clientele, particularly those who may be intimidated by traditional fitness centers. Therefore, exceptional customer service ensures that members feel valued and supported in their fitness journeys. Cleanliness is vital in the fitness industry, as it directly influences member satisfaction and retention; a clean gym fosters a sense of safety and comfort. Lastly, the atmosphere at Planet Fitness is purposefully designed to be friendly and non-judgmental, aligning with their brand message of being a "Judgement Free Zone."

While other options may touch on important aspects of a business strategy, such as financial stability or marketing efforts, they do not capture the core elements that fundamentally drive the experience and retention of members in the context of Planet Fitness’s mission and operational strategy.